30 Jan '17, 9am

Content repurposing is your hidden online marketing gem

Reach a Different Audience . You may already realize that different social media platforms reach different audiences in terms of content sharing, but the way that content is presented can also have a big impact on the kind of audience that it targets. For example, some users may be more likely to watch a video, while others benefit from an infographic or a webinar. By using the same message across multiple platforms in different forms you are expanding your target audience based on consumption preferences. Use Oldies but Goodies! Sometimes content is just a hit and the kind of success a text piece gets exceeds expectations. If a particular piece of blog content got a lot of shares, likes, and comments, this is a good sign that you should think about repurposing it. While you can start repurposing a piece of content as soon as you post it, there is something to be said for ...

Full article: https://searchenginewatch.com/2017/01/30/content-repurpos...

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