30 Jan '17, 9am

Dispositivos móviles en #AdWords durante 2016: +26% cpc, +41% coste en Google Shopping https://t.co/n2VftHMOa4

In its quarterly Paid Search Trends report, digital marketing agency, iProspect, says 2016 was “the year of efficient growth” for paid search. It was a year in which click volume rose and cost per click (CPC) went down. Overall, impressions rose 19 percent, clicks were up 15 percent in 2016 among iProspect clients measured in the report. Click-through rates (CTRs) remained steady against 2015 for the first three quarters of the year, then fell with the increased holiday competition in Q4, bringing the overall CTR off 3 percent compared to 2015. For the first time, iProspect clients saw mobile ad clicks surpass desktop clicks in 2016, with 52 percent of clicks coming from mobile devices. Moible & Shopping Ads Drive Q4 Trends iProspect says the largest impacts on Q4 performance were a 41 percent spend increase in Shopping ad CPCs and a 26 percent year-over-year CPC increase ...

Full article: http://searchengineland.com/iprospect-2016-paid-search-26...

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