29 Jan '17, 9pm

Where Should Businesses Spend Their Online Marketing Budget?

Where Should Businesses Spend Their Online Marketing Budget?

As brands and consumer touch points in the online space become more integrated throughout every aspect of a person’s life, every business must ask the question, “Where should I be spending my digital marketing dollars?” There are so many channels to choose from, and just not enough time or money to devote resources to every channel out there. You have social media, email, content marketing, onsite SEO (search engine optimization), display ads, remarketing, video ads, paid search, and more. So what mix of resources should you be spending in each channel? The answer: it depends… Now that’s probably not what you wanted to hear, but it’s the truth. Businesses are not the same across the board, and neither are marketing strategies. As the old saying goes, “If it were easy, everybody would do it.” Instead of simply applying a plug and chug formula to marketing spend, every compa...

Full article: https://www.wpromote.com/blog/businesses-spend-online-mar...

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