29 Jan '17, 6pm

Outbound Linking Best Practices for SEO

When SEO linking is discussed, the focus is usually on inbound links, or links on other websites that are pointing to your website. Inbound links are a ranking factor since they convey trust and authority to the search engines. What usually doesn’t get as much attention is outbound linking, or links found on your website that point to other websites. But don’t think that outbound links matter any less than inbound links since the search engines pay attention to them too. If Google thinks your outbound linking practices are spammy you can be slapped with a manual penalty. The trust factor of any outbound link on your website will be downgraded, which essentially is downgrading the trust of your website itself. To avoid such a fate, follow these 3 outbound linking best practices for SEO:

Full article: http://www.brickmarketing.com/blog/outbound-linking-seo.htm

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