29 Jan '17, 5pm

Metamend is #Hubspot Inbound Marketing Certified!

Attracting the right traffic to your website is the key to inbound marketing. We want to bring visitors who are most likely to become leads and ultimately customers. We create purchaser profiles or buyer personas around the ideal customer. Buyer personas involve identifying a combination of personal demographics, goals, challenges, pain points and common objections to products and services. These personas are what an inbound marketing strategy is built around. Tools used in the attraction stage of the process to attract the right users to your site include blogging, SEO, pages and social media publishing.

Full article: https://metamend.com/blog/metamend-is-hubspot-inbound-cer...

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