29 Jan '17, 3pm

Storytelling can give customers new insight about your brand. Use it effectively.

The idea of using a good story to engage an audience has been around as long as language itself, but it’s still an emerging concept in digital marketing. Successful companies have the ability to tell compelling stories that both reinforce their brand and boost sales. Telling your brand story in a way that will intrigue your audience is crucial. An entertaining story that people can relate to makes your brand more memorable. Digital technology, the explosive growth of mobile devices, and the most popular platforms in social media – Facebook, Twitter, Pinterest, Instagram, etc. – have provided a ready-made network for capturing the interest of a range of customers. Brands that can generate social conversations are far more effective than those who cannot. Good stories make a difference in our lives, and visual storytelling is the best way to go about this. Your audience is f...

Full article: https://www.techwyse.com/blog/social-media-marketing/use-...

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