29 Jan '17, 2pm

Why #LinkBuilding Matters

As the internet has become increasingly pervasive, establishing a brand presence and making your content easy to find online has become more important than ever. Consumers have become savvy to – and frequently annoyed by – tactics like mass emails and paid advertising. This means you have to work harder to get your product or service in front of the right consumers, and this is where link building comes into play. BuzzStream and Fractl have collaborated to review the trends in outbound versus inbound marketing techniques and tell you why link building is essential to your digital strategy. By analyzing reported results, costs, and trends in online marketing, we show you how to judge for yourself whether the ROI is worth the investment for your brand. What link building achieves The most important thing to understand about link building is the results this strategy can achi...

Full article: http://www.buzzstream.com/blog/link-building-matters.html

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