29 Jan '17, 1pm

Amp up Your Marketing Game With Call Analytics

We’ve all heard explanations of why names like Siri , Alexa, Cortana and the phrase “Hey Google” matter in the digital marketing space. Voice search is booming. But if you’re smart, these names are old news – you’ve already adjusted digital campaigns to complement more organic, longer tail voice queries. The real question is, are you making the same adjustments for how virtual assistants impact your inbound call strategies? Consumers continue to replace home phones with smart mobile devices, and with that, the rise of voice search has made it easier than ever for consumers to call brands directly. As personal assistants like Google Home and Amazon Echo grow more popular, it’s likely that users will be able to make calls directly from those devices, too. As a result, marketers will see a large spike in inbound call volume. A desktop user, for example, may search for “phone ...

Full article: https://www.searchenginejournal.com/voice-search-changes-...

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