29 Jan '17, 6am

6 Easy Link Building Opportunities to Capitalize On

Anytime your company is mentioned anywhere online, it’s a link opportunity. Even if the article doesn’t initially include a link back to your site, there’s nothing wrong with reaching out to ask for one. Many website owners will happily oblige. Work with your PR team if you have one so that you know of any press mentions. Of course, mentions can occur without your knowledge so you’ll want to use a tool like Google Alerts to learn of any new mentions that exist. Mentions aren’t limited to the company name. It can also be product names or employee names which can be hyperlinked to product pages and employee pages, if you have them. Remember, it’s good to spread the link love so not all of the links need to go to the homepage. Occasionally you might find that a website owner linked over to your social media profile. Ask them to swap this link to your main website instead.

Full article: http://www.brickmarketing.com/blog/easy-link-building.htm

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