28 Jan '17, 4pm

Why Goals Matter in Web Marketing

Why Goals Matter in Web Marketing

Comparing services from one SEO provider to another can get tricky. One provider might outline a strategy that is more heavily focused on organic SEO, while another might lean more heavily toward social media marketing. The costs between the two might be roughly the same, but each option will produce very different outcomes. Going a step further, you might get proposals for two strategies that each include fixing site architecture issues and building a content strategy, but the pricing will be vastly different. Why? It’s all a matter of degrees. Two similar-looking proposals with the exact same services listed can vary in pricing due to the amount of time the agency expects to spend on those specific tasks. One might be looking at a fixing a couple of key architectural issues and another plans on fixing them all. One might plan on rewriting a couple of key pages of content...

Full article: https://www.polepositionmarketing.com/emp/goals-matter-in...

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