28 Jan '17, 2pm

If Facebook isn't part of your marketing plan, you're missing out on valuable leads!

Look-a-like audience: Remember when I mentioned growing your business’ email list? Well, Facebook allows you to upload those emails and will target any Facebook user associated with that email. If they’ve purchased from you before, then chances are they would do so again given it was a positive experience – but it gets better. Facebook will also create a Look-A-Like audience based on those same emails. What this means is that Facebook will find users who show similar traits and interests which gives you an entirely new but incredibly valuable audience. Interest based targeting: In this option, Facebook allows you to target people based on a variety of different factors including location, demographics, interests, behaviours, job title, and field of study. It also allows you to be as broad or specific with this as you please. This is extremely valuable to marketers not only...

Full article: https://www.techwyse.com/blog/social-media-marketing/gene...

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