28 Jan '17, 2pm

Digital Marketing Strategy Before Budget

Create a Web Marketing Strategy—and Then a Budget Posted on May 5, 2016 by Stoney G deGeyter Most businesses looking into web marketing for the first time probably have no idea what it costs. Many of the inquiries we get are people shopping around and comparing prices. Unfortunately, that’s the wrong approach. The cost of web marketing is almost entirely dependent on the strategy. Much to the dismay of the shopper, however, the strategies being quoted can vary widely, not just in terms of what the company will do, but the experience of the team doing it and the rate at which they do it for. Which means you can find SEO strategies that range from as little as a few hundred dollars on up to several thousand dollars per month. But price is meaningless, unless you understand what’s behind it. I suggest you look for three things: Strategy, experience and results. Strategy The f...

Full article: https://www.polepositionmarketing.com/emp/digital-marketi...

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