28 Jan '17, 12pm

Des annonces locales en scroll horizontal testées par Google. Pour mieux confondre avec AMP ?

Google seems to be testing yet another format for the local pack ads. @SilverbackStrat shared a screen shot with me showing a local ad pack which looks like the AMP carousel. A horizontal scrollable set of cards that you can scroll or flick to get more results. In this case, it shows a map, followed by a normal snippet, then the location and then the phone number. This came up for Subaru dealers on mobile, which showed "3 Subaru dealers nearby." Here is a screen shot showing the new ad format: I think this ad layout is cool but from what I hear, the horizontal scroll feature is something many users simply do not understand how to use. Although, maybe that behavior is changing?

Full article: https://www.seroundtable.com/google-scrollable-local-pack...

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