28 Jan '17, 7am

Don't Make Web Marketing Decisions Based on Emotions

Don't Make Web Marketing Decisions Based on Emotions

Every business owner is invested in the success of his business and therefore, by extension, the success of their web marketing campaign. But quite often those business owners focus on all the wrong things. There may be a thrill in having a top search rankings for your keywords, there is just as often a far less joyous feeling when those rankings fail to materialize. That emotional feeling of success or failure should never replace actual data. Because, it may just be a feeling and nothing more. Imagine that as you’ve been monitoring your search engine rankings you’ve noticed a slow, steady drop. You were okay with it for a while but now you’re way down the page and you are becoming alarmed. You call up your marketing agency and make sure they know about your displeasure. If your web marketer lets you run the campaign on emotion, they might immediately get to work to get t...

Full article: https://www.polepositionmarketing.com/emp/web-marketing-f...

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