27 Jan '17, 11pm

"Facebook Has a New Way to Rank Videos in the News Feed by @DannyNMIGoodwin"

Facebook video was named by many of the top marketing experts as one of the hot social media trends for 2017 . As organic reach has evaporated, brands and businesses have been embracing video on Facebook as a way to increase their reach on the social network. The result: every day it seems like we’re seeing more and more videos. So Facebook needs a new way to rank all these videos that are vying for our attention in the News Feed. As usual, Facebook will rely on an engagement metric to do the algorithmic trick. Facebook to Rank Videos by Percent Completion Facebook has announced it will be looking at a new News Feed ranking signal for videos: completion rates. According to Facebook: “One of the signals we look at is ‘percent completion’ — the percent of each video you watch — to help us understand which videos you enjoyed. If you watch most or all of a video, that tells us...

Full article: https://www.searchenginejournal.com/how-facebook-ranks-vi...

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Facebook Has a New Way to Rank Videos in the News Feed by @DannyNMIGoodwin

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