31 Dec '16, 11pm

Stop the Endless Sea of Black and White. Make Web Content Scannable!

We all know (or should) that website content needs to provide value and be authoritative. We also know that optimizing it for search engines is important. But one area that is often overlooked is writing and formatting it in a way that matches the way people read on the internet. Think about it. How do you feel when you encounter a webpage with long, dense paragraphs, nothing but a sea of black and white? via GIPHY In general, people don’t read online content. They scan it, looking for the information they want or need. Therefore, it’s important to make your content scannable . There are several ways to do this. Let’s take a look at some of them. 1. Use short sentences and short paragraphs We’ve all had those moments where our eyes have glazed over in the middle of a paragraph or even during an unexplicably long sentence. Don’t do that to your readers. Look for opportuniti...

Full article: https://www.polepositionmarketing.com/emp/how-to-make-con...

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