30 Dec '16, 2pm

just appeal to a local searcher's wants or needs, focus on the journey

just appeal to a local searcher's wants or needs, focus on the journey

Millennial travelers have been yearning for genuine, local experiences that deliver a special and unique taste of authenticity. They don’t want to merely cross an experience, city or place off a bucket list. These travelers and searchers would like to experience life, while accidentally encountering experiences worthy of Snapchat stories, Instagram images and other forms of bragging, which are usually motivated by an honest urge to foster curiosity and cultural learning — or at least appear that way. For millennials, there are a variety of options to satiate this type of hunger, including Airbnb, VRBO, asking Uber drivers for local recommendations, couch surfing and more. For marketers, offering services to these folks — opportunities to benefit from off-the-beaten-path journeys and trends — requires focus and attention, especially within the local search landscape. The di...

Full article: http://searchengineland.com/dont-appeal-local-searchers-w...

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