29 Dec '16, 2pm

What you're missing with SEO that will make a world of difference

There are two approaches to take when it comes to developing new digital marketing or online reputation strategies. The first approach sees marketers and SEO strategists creating proactive campaigns that push content to consumers with the intention of soliciting immediate reactions. The second method is considered to be responsive, where marketers create content that capitalizes on a particular concept or event to improve consumer awareness of their brand and its offering. An example of responsive marketing is when solar energy companies distribute branded press releases when new tax incentives are approved by federal or state governments. Proactive and reactive approaches to SEO The vast majority of SEO strategists’ efforts are going to fall into the active position since they are always reviewing upcoming trends to determine how to maximize opportunities months in advanc...

Full article: http://searchengineland.com/youre-missing-seo-will-make-w...

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