29 Dec '16, 2pm

2016: The year in paid search (A year of massive change!)

There are always changes in paid search, but 2016 were not your garden variety year. There were fundamental updates that will continue to have repercussions in the years ahead. The was a lot less frustration, however, in 2016 than in the last year of major changes — when Google unleashed Enhanced Campaigns in 2013. 2016 can be seen as the year mobile truly took hold as the primary focal point in paid search, with some reports showing mobile now accounts for 60 percent of searches in the US. Desktop results were changed to reflect mobile. That Mobile preferred check box for ads went away and mobile bids can now be used as a foundation for campaign bidding. Enhanced campaigns did its job.

Full article: http://searchengineland.com/2016-paid-search-biggest-chan...

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