28 Dec '16, 11am

Do I Need AMP? by @grybniak

Do I Need AMP? by @grybniak

When I first heard about Google’s Accelerated Mobile Pages Project , I was excited to jump on the AMP bandwagon as soon as possible. Waving farewell to slow, clunky, non-optimized websites, I started experimenting with accelerated mobile pages only to realize that, despite having plenty of pros, they have cons as well. I was all in for speeding up my web pages on mobile (which means better UX and higher mobile ranking), but I wasn’t ready to sacrifice ad revenue . Website owners, webmasters, and digital marketers need to cut through the hype and decide if their sites actually need to start tackling Google AMP Project. The search giant did a pretty good job highlighting all the benefits of implementing pages that load instantly (especially after announcing a mobile-first index ) but avoided the obvious disadvantages. In this article, I examine all the pros and cons of using...

Full article: https://www.searchenginejournal.com/do-i-need-amp/181292/

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