21 Dec '16, 1pm

via @IAmAaronAgius, @sejournal

Accelerating the growth of your business , launching new products, expanding services, and creating marketing campaigns would all be a million times easier if you could have customer insight while knowing what your competition is up to as well. Since that’s clearly impossible, you need to dive in and find some creative ways to draw insights not only from your customers but also from your competitors. Marketing metrics and ROI won’t help much if there’s a widening gap between you and your audience, and going it alone without comparing yourself to your competitors’ results won’t show you what’s working and what’s not. It might feel shady, or a little “007” to spy on the competition, but it’s 100% ethical and a valuable approach to make sure you’re not losing your edge against the businesses who want your customers. Combine the information you uncover with customer metrics, a...

Full article: https://www.searchenginejournal.com/10-unusual-sources-cu...

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