04 Dec '16, 2pm

How to Use the Google AdWords Search Terms Report by @ProvenData

How to Use the Google AdWords Search Terms Report by @ProvenData

One of the most important aspects to consider for your AdWords strategy as we enter the holiday season is making sure users are only clicking on your ads if they are actually qualified leads. In other words, when the ad comes up, it was actually what the user was searching for in the first place. To make sure searchers who land on your page are qualified, you need to use negative keywords. The ultimate goals in monitoring your AdWords account are: Raise click-through rates (CTR) Lower cost per click (CPC) Decrease cost per acquisition (CPA) How can you do this most effectively? It can be tricky to know how to bid and adjust your keywords, but the AdWords Search Terms Report allows you to see additional information related to your keywords. This is invaluable regarding managing and adjusting your account on your own. Google AdWords Search Terms Report The Search Terms Repor...

Full article: https://www.searchenginejournal.com/how-to-use-the-google...

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