02 Dec '16, 11pm

Google begins mobile-first indexing, using mobile content for all search rankings

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

Full article: http://searchengineland.com/google-begins-experimenting-m...

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