Goal based bidding: aligning your SEM strategy to business goals

Last year, over one million advertisers spent more than $81.5 billion on search ads worldwide. For many enterprises, SEM is a strategically important discipline. As such, SEM requires careful alignment with display advertising and the other elements of your marketing program. It also is vital to match your SEM strategy with your company’s business objectives. In this white paper from [24]7, you will learn how to: set goals and optimize your bidding methods to meet your business objectives, whether in growth or profit mode; automatically adjust and increase the frequency of your bids to respond to your goals and ever-changing auction; and apply learnings from different business models and unique KPI’s. Vist Digital Marketing Depot to download your copy. About The Author Digital Marketing Depot Digital Marketing Depot is a resource center for digital marketing strategies and...

Full article: http://searchengineland.com/goal-based-bidding-aligning-s...

Tweets

@endingterms » 22 Dec '16, 10am
Goal based bidding: aligning your SEM strategy to business goals [link] [link]
@hacproject » 21 Dec '16, 10pm
RT @QuarizmiAdTech: Goal-based bidding: Aligning your SEM strategy to business goals [link] [link]
@QuarizmiAdTech » 21 Dec '16, 10pm
Goal-based bidding: Aligning your SEM strategy to business goals [link] [link]
@hitreach » 12 Dec '16, 2pm
Goal based bidding: aligning your SEM strategy to business goals... [link] via @dmarketingdepot [link]
@TheCircleAgency » 11 Dec '16, 12am
Goal-based bidding: Aligning your #SEM strategy to business goals - [link] #thecircleagency
@vetruviani » 09 Dec '16, 1pm
Goal based bidding: aligning your #SEM #strategy to #business goals @johnaguiar [link] [link]
@sreeweb » 07 Dec '16, 2am
Goal-based bidding: Aligning your SEM strategy to business goals [link] #Goal-basedbidding # SEM #business
@MartinStoehr » 05 Dec '16, 11pm
Goal-based #bidding: Aligning your #SEM strategy to business goals - via @sengineland [link] #PPC
@1PointComs » 03 Dec '16, 11pm
Goal-based bidding: Aligning your SEM strategy to business goals [link]
@list2tech » 02 Dec '16, 1pm
Goal based bidding ! Know how to match your SEM strategy with your company's business objectives !... [link]
@list2technology » 02 Dec '16, 1pm
Goal based bidding ! Know how to match your SEM strategy with your company's business objectives ! [link]
@nichelistings » 02 Dec '16, 7am
RT @CTjiapouras: Goal-based bidding: Aligning your #SEM strategy to business goals [link] [link]
@CTjiapouras » 02 Dec '16, 7am
Goal-based bidding: Aligning your #SEM strategy to business goals [link] [link]
@taufikmansuri » 02 Dec '16, 1am
Don't miss this great white paper on aligning your SEM strategy to business goals! [link] via… [link]
@smx » 02 Dec '16, 1am
Don't miss this great white paper on aligning your SEM strategy to business goals! [link] via… [link]
@technologyusers » 01 Dec '16, 9pm
Goal based bidding ! Know how to match your SEM strategy with your company's business objectives ! [link]
@K12_Lists » 01 Dec '16, 9pm
Goal based bidding ! Know how to match your SEM strategy with your company's business objectives ! [link]
@WebCreationUS » 01 Dec '16, 8pm
Goal based bidding: aligning your #SEM strategy to #business goals [link]
@emma_thestrange » 01 Dec '16, 5pm
RT @compute_cumbria: Goal based bidding: aligning your SEM strategy to business goals [link] #seo
@ObiConrad » 01 Dec '16, 3pm
[link] sengineland: Goal based bidding: aligning your SEM strategy to business goals [link] [Sponsored]
@chriscasarez » 01 Dec '16, 3pm
Goal based bidding: aligning your SEM strategy to business goals [link] [Sponsored]
@TechyBloggr » 01 Dec '16, 3pm
Goal based bidding: aligning your SEM strategy to business goals [link] [Sponsored]
@sengineland » 01 Dec '16, 2pm
Goal based bidding: aligning your SEM strategy to business goals [link] [Sponsored]
@KarenYetter » 01 Dec '16, 2pm
Goal based bidding: aligning your SEM strategy to business goals - #sem, #seo [link]
@mrgtforever » 01 Dec '16, 2pm
Goal based bidding: aligning your SEM strategy to business goals [link] #sem #bizitalk
@DigitalMktgGeek » 01 Dec '16, 1pm
Goal based bidding: aligning your SEM strategy to business goals [link] #SEM
@aroundigital » 01 Dec '16, 1pm
Goal based bidding: aligning your #SEM strategy to business goals. [link] via @sengineland #GoogleAdWords
@_francescotoni » 01 Dec '16, 1pm
Goal based bidding: aligning your #SEM strategy to business goals. [link] via @sengineland #GoogleAdWords
@Aryvart_IT » 01 Dec '16, 12pm
Aligning your SEM strategy . #www.aryvart.com #SEO #digitalmarketing #webdesign #searchconsole #SEM [link]
@healthleadsplus » 01 Dec '16, 4am
Goal based bidding: aligning your SEM strategy to business goals [link] via @sengineland #DiagnosticKits #SoftwareLeads
@ThavinMarcob » 01 Dec '16, 3am
RT @M_Runners: Goal based bidding: aligning your SEM strategy to business goals #PR [link] [link]
@M_Runners » 01 Dec '16, 1am
Goal based bidding: aligning your SEM strategy to business goals #PR [link] [link]
@blondishnet » 01 Dec '16, 12am
#seo Goal based bidding: aligning your SEM strategy to business goals [link]
@ChesCoMarketing » 01 Dec '16, 12am
via @sengineland Goal based bidding: aligning your SEM strategy to business goals [link]
@HarloSEO » 01 Dec '16, 12am
SEO News: Goal based bidding: aligning your SEM strategy to business goals [link]
@thecartoonfood » 01 Dec '16, 12am
Goal based bidding: aligning your SEM strategy to business goals [link]
@DarrellStern » 01 Dec '16, 12am
RT #SEO Goal based bidding: aligning your SEM strategy to business goals [link]
@__Lukate__ » 01 Dec '16, 12am
Goal based bidding: aligning your SEM strategy to business goals [link]
@HarloSEO » 01 Dec '16, 12am
SEO News Goal based bidding: aligning your SEM strategy to business goals [link]
@stephenpeacock » 01 Dec '16, 12am
Goal based bidding: aligning your SEM strategy to business goals [link]
@MarieSharni » 30 Nov '16, 11pm
RT @superstarseo4: Goal based bidding: aligning your SEM strategy to business goals [link]
@superstarseo4 » 30 Nov '16, 11pm
Goal based bidding: aligning your SEM strategy to business goals [link]
@canexo_com » 30 Nov '16, 11pm
Goal based bidding: aligning your SEM strategy to business goals: Last… [link] #ChannelSEM… [link]
@manikantshaw » 30 Nov '16, 11pm
Goal based bidding: aligning your SEM strategy to business goals [link] [link]
@gertjeza » 30 Nov '16, 11pm
Goal based bidding: aligning your SEM strategy to business goals [link] [link]
@DavidProHQ » 30 Nov '16, 11pm
Goal based bidding: aligning your SEM strategy to business goals [link]
@AudienceGenetic » 30 Nov '16, 11pm
Goal based bidding: aligning your SEM strategy to business goals [link] [link]
@adnanseo » 30 Nov '16, 11pm
Goal based bidding: aligning your SEM strategy to business goals [link] [link]
@SEMNewsBot » 30 Nov '16, 11pm
Goal based bidding: aligning your SEM strategy to business goals [link] [link]
@localreachmktg » 30 Nov '16, 11pm
Goal based bidding: aligning your SEM strategy to business goals [link]