25 Nov '16, 11pm

Disappearing Clicks

Disappearing Clicks

When Compete.com launched with credits-based pricing well over a decade ago I felt like a kid in a candy store using their competitive research tool. Recently Compete.com announced they were shutting down, but many of the link analysis & competitive research tools which leverage scraping have also started licensing clickstream data from sources like Clickstre.am & JumpShot . These sorts of features add a lot of value to traditional keyword tools, as they can highlight the CTR on ads vs organic results & show if people click on anything after they search for a particular term. When I read Ahref's recent blog post about integrating clickstream data I got that same kid in a candy store feeling I got when I first used Compete. Some highlights... their keyword database contains over 3 billion keywords they offer localized search volumes searches with clicks vs searches without ...

Full article: http://www.seobook.com/disappearing-clicks

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