25 Nov '16, 5pm

Which #Media #Channels do #Smart #B2B #Marketers Use to Drive #Leads?

How do you compare to smart B2B marketers? Successful marketers use multiple platforms and channels in their strategic marketing mix to engage and influence buyers. Marketers Use Their Secret Media PlayBook Effective marketers work through a checklist of activities — in a well-planned order — that will lead to sustainable and scalable demand generation success. They evaluate each channel and network based on its ability to meet the product information needs of buyers across all stages of the sales cycle. Even before rolling out paid advertising campaigns , marketers begin by creating a content-rich website — optimized for people and search engines — viewable across desktop and mobile devices that meets the needs of buyers across all stages of the sales cycle. Lead conversion occurs when marketers identify and increase activity from high performing marketing channels. A cri...

Full article: https://totheweb.com/blog/2016/10/which-media-channels-do...

Tweets

Marketers now turn to social for product launches

searchenginewatch.com 30 Nov '16, 1pm

But social isn’t necessarily a perfect medium. Despite its accessibility, it can be very difficult for marketers to cut th...

7 Holiday Gift Ideas for Digital Marketers by @dantosz

7 Holiday Gift Ideas for Digital Marketers by @...

searchenginejournal.com 25 Nov '16, 11am

How did it get to be Black Friday already? It feels like just a few days ago we were enjoying the summer weather and Fourt...

How search and email acquisition campaigns bene...

searchenginewatch.com 25 Nov '16, 11am

Tell customers what to expect and when, such as like daily sales alerts, weekly tips and tricks, company/brand news or wha...

How search and email acquisition campaigns bene...

searchenginewatch.com 27 Nov '16, 8pm

Tell customers what to expect and when, such as like daily sales alerts, weekly tips and tricks, company/brand news or wha...

Ho! Ho! How Digital Marketers Approach Christma...

accuracast.com 25 Nov '16, 5am

It isn’t too late to start a good Christmas campaign even after Black Friday (although it’s typically advisable to start b...

Instagram introduces live video, with massive audience for marketers

Instagram introduces live video, with massive a...

luxurydaily.com 28 Nov '16, 9am

“Unlike traditional digital video, live video offers brands the ability to deliver and tailor content on-the-fly to a live...

76pc of marketers prioritize social over other ...

luxurydaily.com 01 Dec '16, 10am

Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product i...

How well is your house really performing? There's always room for improvement.

How well is your house really performing? There...

homeenergy.org 26 Nov '16, 6pm

How do you figure out where your home ranks in terms of its energy use? You can compare your energy use to other similarly...

New Google AdWords Reports Help Smart Marketers Increase Store Visits by @MattGSouthern

New Google AdWords Reports Help Smart Marketers...

searchenginejournal.com 22 Nov '16, 2pm

Online marketing for a physical store is a challenge that Google hopes to make easier with the release of two new AdWords ...