22 Nov '16, 1pm

Google Releases Data on What Consumers are Shopping for This Holiday Season [INFOGRAPHIC] by @MattGSouthern

Google Releases Data on What Consumers are Shopping for This Holiday Season [INFOGRAPHIC] by @MattGSouthern

With Black Friday coming up at the end of this week, there’s no more opportune time to reveal shopping data with insights into what to expect during the biggest retail season of the year. Google has done just that , providing an inside look into what the search giant expects to see this year. Mobile Shopping Takes the Lead In 2015, mobile shopping surpassed desktop shopping for the first time during Thanksgiving and Black Friday. Google expects that trend to continue this year, which can be looked at as a good thing whether you’re an online retailer or physical retailer. Why? According to Google, Seventy-six percent of people who search for something nearby on their smartphone visit a related business within a day. Women Purchase Early, Men Wait it Out Google says women are the driving force behind the mobile web searching for and buying products at twice the rate of men t...

Full article: https://www.searchenginejournal.com/google-releases-data-...

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