07 Nov '16, 12pm

#SEO

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative, so you want to avoid this.

Full article: https://searchenginewatch.com/2016/11/07/guide-to-google-...

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