31 Oct '16, 6pm

How to Attract an Audience With Visual Storytelling With Debra Jasper by @wonderwall7

How to Attract an Audience With Visual Storytelling With Debra Jasper by @wonderwall7

In addition to realizing how content is changing, marketers also need to take into consideration how the audience is changing. We’re becoming a visually sophisticated audience, and thus expect more from the content we consume. Consider how visual storytelling can be used to convey anything more visually. It’s not limited to just blog articles. It can be used for social media profiles, professional presentations, internal reports, and more. Seeing always wins. Today, 70% of information is consumer through our eyes, and audience attention spans are only 8 seconds. Human brains are wired for narrative, so unpack your content into visuals to keep your audience in tune with your content A lot of our stories are still told in old school ways, especially when you look at PowerPoint presentations and social media profiles. Most of you reading this probably have a LinkedIn account,...

Full article: https://www.searchenginejournal.com/attracting-an-audienc...

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