31 Oct '16, 1pm

An Essential Guide to Writing Blogs That Win by @JuliaEMcCoy

An Essential Guide to Writing Blogs That Win by @JuliaEMcCoy

Experience with multiple content formats: The best content strategy is a diverse content strategy, and the blogger you hire should also be well-versed in social media, web content, and the importance of visual material. By finding a professional who checks all of these boxes, you can ensure that your blogs go way beyond a surface level. Knowledge of current SEO standards: SEO changes on a regular basis and the best blogger you can hire is one who understands what Google wants at any given moment. From optimal meta description lengths to best practices for pop-up ads , your blog writer needs to have his or her finger on the pulse of everything that is online marketing and SEO. Without this knowledge, you put yourself at risk of receiving Google penalties or just missing out on the ample SEO opportunities that exist for you and your company. Quality references and happy cust...

Full article: https://www.searchenginejournal.com/essential-guide-writi...

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