31 Oct '16, 7am

via @sengineland

While this was a major update with a couple of significant changes, what it ultimately means is that our SEO process hasn’t really changed at all. Our links will get picked up faster (both the good and the bad), and penalties will likely be doled out and rolled back much more reliably; however, the links we need to build and how they’re being weighted remain pretty much the same (if not identical). The use of the disavow file is unchanged, and you should still (in my opinion) watch for negative SEO.

Full article: http://searchengineland.com/a-penguins-tale-260981#.WBZq_...

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