31 Oct '16, 7am

Why crawl budget and URL scheduling might impact rankings in website migrations

Recently, Gary Illyes mentioned in a Virtual Keynote webinar with Eric Enge that if a page was included in an XML sitemap, it would likely be considered more important than others not included. We know that hreflang and canonicalization are used as signals (in page robots management). As mentioned above, PageRank “may be included in Page Importance” (and presumably with that internal PageRank). In Google’s Search Console Help Center, internal backlinks are stated as “a signal to search engines about the relative importance of that page .” Matt Cutts, Google’s former Head of Webspam, spoke of search engines understanding the importance of pages according to their position in URL parameter levels . Illyes also uses the example of an “about us” page and a “home page which changes frequently” as having different levels of importance to users who want to see fresh content. The ...

Full article: http://searchengineland.com/crawl-budget-url-scheduling-m...

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Recently, Gary Illyes mentioned in a Virtual Keynote webinar with Eric Enge that if a page was included in an XML sitemap,...

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