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A Penguin’s Tale: Responding to the latest update Dave Davies on October 27, 2016 at 10:35 am Categories: All Things SEO Column , Channel: SEO , Google , Google: Algorithm Updates , Google: Penguin Update , SEO - Search Engine Optimization , SEO: General For the last four-plus years now, we’ve heard a lot about Penguin. Initially announced in April 2012 , we were told that this algorithm update, designed to combat web spam, would impact three percent of queries. More recently, we’ve witnessed frustration on the part of penalized website owners at having to wait over a year for an update, after Google specifically noted one was coming “soon” in October of 2015 . In all the years of discussion around Penguin, however, I don’t believe any update has been more fraught with confusing statements and misinformation than Penguin 4.0 , the most recent update. The biggest culprit he...

Full article: http://searchengineland.com/a-penguins-tale-260981/amp

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