30 Oct '16, 1pm

The perfect local SEO landing page

Ad copy & context. This is pure PPC perfection, but using landing pages allows for super-tight messaging between the ad and the page. It certainly does not hurt to consider the context here and the language your users will search with before they hit your page. Align the language and pump up the conversion rate. Local SEO has some parallels, as we are generally quite narrow in the targeting, with keywords and location being the key. Page headlines. Your page headline should lay out your positioning and engage the user. A primary headline can often be backed up with a secondary headline. This should be a clear and concise delivery of your unique selling proposition (USP) and value proposition. Let someone know exactly why they should do business with you over the myriad other businesses jostling for their business. Product features. We will need to list the specifics of the...

Full article: http://searchengineland.com/perfect-local-seo-landing-pag...

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