30 Oct '16, 7am

Micro-moments and beyond: Understanding and optimizing for consumer intent #SEO

Google introduced the concept of micro-moments over a year ago, and since then, the company has consistently published supporting information as it relates to specific industries and user behavior across content platforms. If you’re unfamiliar with micro-moments, they’re essentially a way of framing a user’s path to purchase or to conversion, with specific focus on mobile and the needs or questions users search on Google along with way. The concept of micro-moments is easily digestible and provides a great way of conducting and organizing keyword research, something search marketing practitioners and decision-makers alike can certainly appreciate. At our agency, ZOG Digital, we’ve been developing ways to comprehensively identify micro-moment opportunities for clients while mapping and optimizing to the consumer’s conversion path. The following is a high-level look at our a...

Full article: http://searchengineland.com/micro-moments-beyond-understa...

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