30 Oct '16, 4am

It’s scary how many ways SEO can go wrong https://t.co/tYpyNWmIHX

BOM stands for byte order mark and it’s used to indicate the byte order for a text stream. It’s an invisible character that’s located at the start of a file (and it’s essentially meaningless from an SEO perspective). Some programs will add the BOM to a text file, which … can remain invisible to the person creating the text file. And the BOM can cause serious problems when Google tries to read the file. … [W]hen your robots.txt file contains the UTF-8 BOM, Google can choke on the file. And that means the first line (often user-agent), will be ignored. And when there’s no user-agent, all the other lines will return as errors (all of your directives). And when they are seen as errors, Google will ignore them. And if you’re trying to disallow key areas of your site, then that could end up as a huge SEO problem.

Full article: http://searchengineland.com/scary-many-ways-seo-can-go-wr...

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