29 Oct '16, 10am

Keyword Intent Builds Audience Engagement

Keyword Intent Builds Audience Engagement

Home > Brick Marketing Blog > Keyword Research > Keyword Intent Builds Audience Engagement Keyword Intent Builds Audience Engagement Written by Nick Stamoulis When it comes to optimizing your content with keywords, there’s a lot more that goes into choosing a keyword. It’s not a simple matter of performing the research to see which keywords get the highest volume. There are search engine users behind every keyword who are hoping that it will lead them to the information for which they are searching. If the content isn’t meeting their expectations, they’ll click away from your website in the hopes that they can find the information that they need elsewhere. Therefore, taking the time to understand keyword intent before actually developing the content will allow you to build audience engagement over time because the needs of those who visit your website will be met. This wil...

Full article: http://www.brickmarketing.com/blog/keyword-intent-engagement

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