29 Oct '16, 2pm

How Social Media Engagement Gets You Results

Social media nurturing has to be a requirement for all businesses. Businesses have turned social media automation into something that seems to resemble broadcast radio by posting large volumes of tweets and updates occurs fast with automation tools. Now imagine every business, regardless of their industry, doing the exact same thing. Automated postings have inundated social communities to a point that no one is listening anymore. Unfortunately, businesses have over-used social media automation tools to be the end of their marketing efforts. They are seeking efficient (not necessarily effective) ways of getting their message out as fast and as low cost as possible. Low cost to these businesses includes low to no labor. These quick tactics are not effective and do more harm than good. The question we have to ask ourselves is how effective is broadcasting your message in bulk...

Full article: https://www.searchenginejournal.com/social-media-nurturin...

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