29 Oct '16, 4pm

Google To Expand AMP To Main Mobile #MobileFriendly #Mobile websites #mobile users #nowyouknow #mobilemarketingdiva

Google To Expand AMP To Main Mobile #MobileFriendly #Mobile websites #mobile users #nowyouknow #mobilemarketingdiva

Yesterday Google announced their plans to expand AMP, accelerated mobile pages, from the top news section, where it first launched in February , to the ten blue main links in the mobile results. They said first, they are launching it in a preview form at https://g.co/ampdemo - note, it works only on mobile, so go there on your mobile device. They did not give a date on when it will actually launch, unlike last time where they did. Google said there is NO ranking boost for AMP specifically, at least now. Of course, mobile friendly and speed are ranking signals and AMP is mobile friendly and fast. But AMP vs mobile friendly is not any better for rankings - thank goodness. Google wrote: To clarify, this is not a ranking change for sites. As a result of the growth of AMP beyond publishers, we wanted to make it easier for people to access this faster experience. The preview sho...

Full article: https://www.seroundtable.com/google-to-expand-amp-to-main...

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