29 Oct '16, 8am

Guide to Google ranking factors: internal links

By using clear anchor text (the clickable highlighted words in any give link) it helps improve your ranking for certain keywords. If we want this article to rank for the term ’internal link guide’ then we can begin linking to it from other posts using variations of similar anchor text.

Full article: https://searchenginewatch.com/2016/10/25/guide-to-google-...

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