31 Oct '12, 7pm

The Evolution of Display: Change Is Here, For Good via @johnbattelle

The first banner ad to run on the web – AT&T’s “You Will” campaign. It asked “Have you ever clicked your mouse right here?” The answer turned out to be “You Will…for a while. Then, not so much.” Earlier this year I wrote a long post about the “death of display,” since then, I’ve consistently been asked about it, and in particular, to expand on my thoughts around display advertising economics, and the prospects for what might broadly be termed “independent creators of content,” or what I call “the independent web .” Now, I love this topic, as many of you know. So in this post I’ll reprise the core points from On Thneeds and the “Death of Display” , and then riff a bit about where I see things now, and where they might be heading. Spoiler: It’s not all bad. Double spoiler: This post will be written in two parts. This is just the first. Here’s that previous post, boiled down ...

Full article: http://battellemedia.com/archives/2012/10/more-on-the-dea...

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