31 Oct '12, 6pm

3 Ways to Get More Media Coverage for Your Marketing Content

We got a huge amount of coverage for our infographic comparing the Google Display Network to Facebook advertising – partially because we timed it to coincide with the Facebook IPO, and partially because we got lucky and GM decided to pull millions of dollars’ worth of Facebook advertising that week. Journalists were looking for an explanation to fill out their stories, and we supplied it by quickly changing the name of the infographic and writing a press release that completed the story (GM pulled the ad campaign because Facebook’s advertising options leave a lot to be desired). Larry wrote more about how and why this worked in a case study on SEOmoz (“Oops! I Ruined the Facebook IPO ”). Speaking of SEOmoz: When Dr. Pete reported that the Google SERP had shrunk to just seven results for almost 1/5 of queries, he didn’t just drop that data on us and call it a day. He dug in...

Full article: http://www.searchenginejournal.com/3-ways-to-get-more-med...

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