31 Oct '12, 7am

If You Can’t Be a Creator, Then Be a Curator

After Google raised the standards for quality content with the Panda Update and integrated social with search, the message was delivered loud and clear to the search industry: only quality content can help your website sustain its search presence. This has grown the demand for content writers. Will content published just for the sake of adding words via blog posts suffice and help your web presence survive? No. On the World Wide Web it's the survival of the fittest. Your blog content has to face this Darwinian test and prove that the content meets the quality standards of Google and is worth sharing. Publishing quality content regularly will help future proof the search visibility of your blog or site. Usually, people appoint content writers and ask them to churn out blog posts. If this "thin content" doesn't meet the quality standards enforced by Google, however, then it ...

Full article: http://searchenginewatch.com/article/2221068/If-You-Cant-...

Tweets

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@theneweconomics

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