30 Oct '12, 7pm

Shakeup at Apple: Scott Forstall Leaving, Jony Ive Taking Larger Role

Shakeup at Apple: Scott Forstall Leaving, Jony Ive Taking Larger Role

If you wanted to charge one person with making sure that Apple’s devices were as pleasing as possible, Ive is the obvious first choice, and I’m not positive whether anyone qualifies as a strong runner-up. At some point, it should become obvious if his expanded role is taking Apple software in a new direction; the logical guess, given his interest in streamlined, relentlessly consistent design, is that skeuomorphism — the kind-of-campy mimicking of real-world details like plush leather and shiny wood surfaces — may become a thing of the past. The bottom line: Ive has always been one of the most important people at Apple, but with this reshuffling, he gets the opportunity to become the most important person at Apple. That makes this the most important thing that’s happened at the company in the post-Jobs era.

Full article: http://www.searchenginejournal.com/shakeup-at-apple-scott...

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