30 Oct '12, 3pm

14 Ideas To Utilize Custom Variables For Search & Social Tracking

14 Ideas To Utilize Custom Variables For Search & Social Tracking

But as a brief refresher course, Google Analytics is already equipped to track a number of useful information on your site: visitor locations, referrals, keywords, social/event tracking, etc. These are relatively easy-to-use and immensely helpful, but this one-size-fits-all-sites approach can’t answer specific questions or track site-specific groups, pages, or activity. For that, there are custom variables.

Full article: http://searchengineland.com/14-ideas-to-utilize-custom-va...

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