30 Oct '12, 11am

Government SEO is Broken

The federal government, under the leadership of President Obama and Federal Chief Information Officer Steven VanRoekel, has launched a wide-ranging rethinking and consolidation of federal websites, domains, and databases. The goal: to broaden access to government information and services, incorporate mobile access, and reduce waste and overlap in websites and domains. This is a pretty big initiative. One problem: there is a missing element that could hinder the effort - consideration for how users search for and find government service online – where's the search engine optimization (SEO)? Improving Transparency and Accessibility to Government Services with SEO Search engines are often the first step in the user experience, the place people go to find a government form, plan a trip to a national park, or get informed at government issues. By including SEO - the set of best...

Full article: http://searchenginewatch.com/article/2220737/Government-S...

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