30 Oct '12, 9am

How to Establish a Goal Plan for Your PPC Campaign

How to Establish a Goal Plan for Your PPC Campaign

Managing paid search campaigns without specific objectives or goals is like driving a car with no destination. If you don’t have a map and a target, you’ll end up in the middle of nowhere. Establishing benchmarks and creating goals for your campaigns can help refine your strategy, align your PPC campaign with wider-scope business objectives, improve performance, and serve as a source of motivation. Define Achievable & Challenging Goals Any goal for your PPC campaign should be realistic and attainable. On the flip side, goals should also be challenging and make you reach just beyond your grasp. If you make the goal too easy, then what’s the point? You don’t go to the gym to run slower or lift less weight than the day prior, right? An appropriate goal should inspire you and your team because it is difficult – but with the right strategy and tactics (and a bit of tenacity), i...

Full article: http://searchenginewatch.com/article/2220738/How-to-Estab...

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