30 Oct '12, 5am

Bloggers & Acquisitions: How to Finance and Partner with an Existing Blog

When going for a partnership, I have never had a blogger suggest nofollowing the links. In my experience, bloggers who insist on nofollowing links run some of the spammyier/low quality blogs that are highly monetized and do a lot of social promotion. The blogs this strategy is intended for are a it more natural and don't really worry about "passing link juice" To answer your question - if a site owner insisted on nofollowing the links I probably wouldn't pursue the partnership unless the site had a gigantic following and they were willing to REALLY promote my site. No follows are for purchased links/advertising - this is a legit partnership and, in my personal opinion, within Google's guidelines. This strategy isn't intended to "pass page rank" it's intended to bring new prospects to your website - but link juice is an added benefit that I will fight for / rarely pass up.

Full article: http://www.seomoz.org/blog/bloggers-acquisitions-how-to-f...

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