29 Oct '12, 3pm

How To Easily Manage & Test Millions Of Ads

How To Easily Manage & Test Millions Of Ads

You must test ads to make your paid search account grow and thrive. That fact is no longer debatable – it is just a best practice fact. Ad testing in small accounts is very easy as there are not thousands of ad group or hundreds of thousands of ads to track. However, in large accounts, ad testing is often not done well. In today’s column, we’ll examine the most common testing techniques and why they are rarely successful, and then address how to test ads across large accounts. Common Testing Techniques For Large Accounts One of the most common is to create lots of ads. Turn on ‘optimize for CTR’ or ‘optimize for conversions’ and let Google pick the winners. The problem with this method is that losers are rarely deleted. Even if Google is optimizing your ads, they will show your losers some of the time. This makes your ad serving sub-optimal as just by deleting losers, you ...

Full article: http://searchengineland.com/how-to-easily-manage-test-mil...

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