What are your intentions as a business owner? A common misconception amongst entrepreneurs is that they need to do something unique to make a difference. While niche marketing does give some companies a competitive edge, providing a one-of-a-kind service is not the only way to get attention from consumers. Instead, look at businesses that are similar to your own and compare factors like quality and reliability. Offer the same services as your competitors, but improve the market by implementing a more effective method of delivery. If you know you can do the job better, make that known to potential clients and your work will speak for itself.